Choosing Affiliate Banners - Size And Shape

If you have been around the Internet marketing for any time at all, you probably realize that banners are dead. At one time, you could throw a banner up on your website and begin making money almost immediately. It seems that everybody wanted to click on those flashy banners and the prettier that they were, the more clicks they would get. Eventually, people ended up ignoring the banners altogether and it became known as banner blindness. Webmasters began scrambling to find other ways to get people to click on links. Just because banners seem to have lost some favor, however, does that mean that they are totally useless?

The answer to that question is a simple no. The fact of the matter is, you can make a lot of money by using banners if you use them in the proper way. Whenever banner blindness first came around, it was common for banners to be in one standard size. Since that time, there has been a variety of different banner sizes and shapes that have become available. Not only does this help to avoid the banner blindness problem, it can help you to fit them into your website. Not all of us design our pages so that we can put a standard banner at the top. It really helps if you're able to fit a rectangular or larger square banner into the middle of your content. In that way, the people that are visiting your website are not necessarily looking for a banner at that point so they may see it more readily.

Of course, you are still not going to be happy with your banner marketing efforts unless you add a little bit to them. How can this be done? You do it by adding text on top, underneath or beside the banner that guides the person to the same link. As long as it is not against the terms of service for the affiliate marketing program, you can boost your click through rate by using this method.

As with anything, you should always be testing when it comes to using affiliate banners. Sometimes, just switching from one vendor to another, even though they are the same size will make all the difference in the world. Don't give up on banner advertising on your webpages, adapt to any changes that are necessary to make it work.